Do you want to work in the marketing department? Or maybe you already have industry experience and are looking for new, better opportunities? Create application documents adapted to modern recruitment trends and convince the employer to invite you for an interview! CV marketing – see the template document and advice for a professional cover letter!
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CV marketing – how to write it better than other candidates?
A CV should advertise your candidacy perfectly, so there is no room for error. Treat the creation of application documents as a marketing project and try to present your key strengths in a concise form.
CV marketing – personal data
In this section, only include your first name, last name, phone number and professional email address. You can also add a link to your LinkedIn profile or portfolio.
CV marketing – professional summary
Convince the employer to your candidacy in a few sentences – your professional summary should be a summary of your most important strengths. Indicate who you are, what you do, what experience you have and what successes you have achieved. Finally, state your career goal in the marketing industry.
CV marketing – experience
When listing previous places of employment, focus only on positions related to marketing, omit information that does not add any value to your CV.
Include key responsibilities and boast about your successes – perhaps your actions contributed to an increase in sales or promoted a new product? Remember that when listing achievements, it is worth using numbers, e.g.: “I increased sales of product X by 20% in 6 months by implementing a new marketing campaign on social media”.
CV – Marketing Skills
Do you have many specialized skills? Do you feel good at working on dynamic projects? Your competencies should be presented in the right way so that the recruiter immediately notices that you will find yourself in the new position. We have a simple way to do it:
- match the list of skills to the requirements of the job offer, list the tools and programs that you know and that are used in the company you are applying to;
- If you want to organize this section, you can divide it into hard and soft skills, then you will perfectly accentuate both your knowledge and personality.
CV marketing – education
In this mandatory section, enter the last stage of your education, e.g. university, the name of the university, the year of commencement and end of education, the field of study and the degree obtained. If you do not have professional experience, you can boast of additional activities and student projects.
CV marketing – interests
The “Interests” section of a marketer’s resume is an excellent opportunity to showcase your personality, passions, and skills that can be useful for your job. It is worth focusing on specifics, e.g.: “I run an Instagram profile where I publish reviews of movies and series, thanks to which I know social media very well.”
CV marketing – template
Adam Nowak
Marketing Specialist
Phone: 123 456 789
Email: [email protected]
LinkedIn: [Link]Professional profile
I am a creative marketing professional with experience in planning, executing and optimizing marketing campaigns. I have project management and teamwork skills that allow me to effectively achieve my goals. I would like to continue to develop in the area of digital marketing and build effective communication strategies.Experience
XYZ Sp. z o.o., Warsaw | 01.2022 – present
Position: Specialist in Marketing
Obligations:
- Planning, implementation and analysis of marketing campaigns (Google Ads, Facebook Ads).
- Creating a content marketing strategy and managing content for a company blog.
- Analyze data from Google Analytics and create campaign effectiveness reports.
- Cooperation with the graphic team and copywriters to create promotional materials.
Achieve:
- Optimization of SEO campaigns, which contributed to an increase in organic traffic by 25% during the year.
Abilities
- Digital Marketing: Campaign Planning, Google Ads, Facebook Ads.
- SEO and SEM: content optimization, link building, keyword analysis.
- Content marketing: creating blog content, communication strategy.
- Social media marketing: managing company profiles, scheduling posts, analyzing results.
- Google Analytics: website traffic monitoring, data analysis, reporting.
- Project management: coordination of team activities, creating schedules.
- English: level B2 (advanced).
- Interpersonal skills: teamwork, building relationships with clients.
- Creativity: creating new marketing concepts.
Education
2017-2022 University of Economics in Katowice
Direction: Business Management and Marketing
Master’s degree obtainedInterest
In my free time, I create graphics and animations in Adobe Creative Suite programs. Thanks to this, I develop my creativity and design skills, which are useful in creating marketing materialsI consent to the processing of my personal data by XYZ for the purpose of recruitment for the position I am applying for.
Cover letter marketing – template
Supplement your application with a cover letter if the employer requires it or if you are particularly interested in showing interest in the position. Below you will find a pattern that can serve as inspiration!
Warsaw, 21.01.2025
Anna Nowak
Example1
00-001 Warsaw
Phone: 123 456 789
[email protected]Ms. Janina Makowska
Head of Marketing
Company XYZMadam
I am happy to apply for the position of Marketing Specialist in your company.I am convinced that I can effectively support your team in achieving their marketing goals. My experience in managing online campaigns, including Google Ads and SEO, allowed me to increase organic traffic to the company’s website by 25% in a year, as well as improve the brand’s visibility in the market.
I am a creative person, I am perfectly at home in teamwork and in a dynamic environment. Your company is distinguished by an innovative approach to communication with customers, which inspires me to further professional development.
I would be happy to meet for an interview to discuss how I can contribute to XYZ Company.
Yours sincerely,
Anna Nowak
Preparing effective application documents is the first step towards the development of your career!
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Nika Walęcka
Copywriter, author of articles with practical advice that will help you look for satisfying employment. It provides a lot of information that is useful in preparing applications, conducting job interviews and building a professional image.
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