Do you want your CV to impress? Make it your personal business card that highlights your sales skills and ability to establish relationships. You can supplement your application with a personalized cover letter, which has a chance to convince the recruiter to your candidacy. CV sales representative – check out our tips and get inspired by the document template!
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CV sales representative – what is the most important in a CV?
A resume for a sales representative should be concise and specific, so include only the most important information. The real key to success is to tailor the content of your resume to a specific job offer – this way you will show that you match the description of the ideal candidate.
Sales representative CV – start with contact details
A CV for a sales representative should contain basic data. Enter only your name, phone number and email address, make sure that it is professional, e.g. “imię[email protected]”. If you run a LinkedIn profile, provide a link, it’s a great way to complete your application.
CV for the position of sales representative – professional profile
A professional profile is a short section that is designed to immediately interest the recruiter. How to do it? Highlight your greatest strengths and achievements.
Professional profile in CV – salesman template:
“I am an experienced sales representative with 3 years of experience in B2B sales. I specialize in building long-term relationships with clients and effectively increasing sales results. I want to grow in the technology industry and achieve ambitious goals.”

Sales Representative CV – Experience
In this section, you will show what you have done in previous positions. Instead of dryly listing responsibilities, focus on results and successes.
Sales representative – CV duties:
- I built lasting relationships with clients.
- I recognized the needs of customers and gave technical advice.
- I increased sales in the region by 30% in a year.
- I have established cooperation with 20 new business clients.
Recruiters love numbers – use them where possible.
Skills – what makes you different?
A list of skills is a crucial part of a sales rep’s resume. List both hard and soft skills.
Sales Representative Skills – CV:
- driving license cat. B;
- knowledge of the industry (e.g. pharmaceutical);
- very good knowledge of English;
- high personal culture;
- communicativeness;
- ability to work in a team;
- positive attitude and determination in achieving goals.
With this section, you will show that you have both technical knowledge and interpersonal skills.


Sales representative CV – education
You don’t have to describe the entire learning path – the last completed stage is enough. If your education is related to commerce or business, be sure to indicate it. For example:
Bachelor of Management
Cracow University of Economics
2017 – 2020
If you have additional courses on your account, e.g. from trade negotiations, you can list them in the additional section.
Interests in a sales representative’s CV
Many candidates skip the hobby section, but you can use it to make your resume unique. By listing your passions, you will show your personality and interest in the industry.
Hobby in CV – sales representative template:
“I’m interested in sales psychology – I regularly deepen my knowledge of customer purchasing mechanisms.”
Sales representative CV template
See a sample CV of a sales representative that you can be inspired by!
Marek Mazur
Sales Representative
Phone: 123 456 789
Email: [email protected]
LinkedIn: [Link]Career summary
I am an ambitious sales representative with one year of experience in selling FMCG products. My greatest strengths are the ability to build relationships with customers and effectively achieve sales goals. I would like to use these skills in your company and gain new competences in key account management.Experience
04.2024-04.2025 Company XYZ
Position: Sales Representative
Obligations:
- Organization of business meetings and product presentations for B2B customers.
- Implementation of sales plans.
- Finalizing contracts.
- Reporting of completed activities.
- Market monitoring and analysis of competitors’ activities.
- Taking care of a positive image of the company.
- Cooperation with the marketing department.
Abilities
- good knowledge of MS 365
- active driving license cat. B
- Salesforce CRM support
- English – B1
- Contract Preparation
- focus on the implementation of sales plans
- Ambition and determination
- excellent sales skills
- very good negotiation skills
- positive attitude and ease in establishing contacts
- reliability and responsibility
- initiative and activity in action
- readiness to travel
Education
2021-2024 University of Warsaw
Direction: Bylaw
Bachelor’s degree earnedInterest
I am interested in the art of negotiation, especially in the context of sales.
I consent to the processing of my personal data by Company XYZ for the purpose of recruitment for the position I am applying for.
Cover letter sales representative
A sales rep cover letter should focus on achievements that demonstrate your sales and negotiation skills. In the first sentences, emphasize why you are interested in working for a given company – show that you know its products or services. Then describe specific successes, e.g. increasing sales by a certain percentage or establishing cooperation with key accounts. Demonstrate your competencies, such as building relationships with customers, operating CRM systems or effectively implementing sales plans. Finally, express your willingness to contribute your experience to the team and your willingness to continue to grow within the company. Be sure to keep your cover letter for the position of sales representative concise, personalized, and professional.
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